NOW LIVE · LIMITED SPOTS
Be the strategist.
We do the operations.
Secondment reads your Google Ads change history, learns how you run the account, and proposes the exact moves a senior would. You approve in one click. Twenty operational jobs, every campaign, every day.
Built on Claude. Reads your change history. Learns your playbook.
Onboarding the first ten design partners. 8 seats remaining for heads of paid spending £30k+ per month.
Add 47 negative keywords to Brand_Generic
Saves estimated £840/week in irrelevant clicks
Increase bids 12% on Brand_Exact_AU
Lost impression share to budget last 7 days
Pause Display_Retargeting_v3
CPA 4.2x target for 14 consecutive days
Test new ad copy in Search_Solutions
Current ad fatigue at 0.6 CTR (down from 1.1)
REJECTEDRemove broad match keywords from Brand_Generic
18 broad terms pulling unqualified traffic
ASKED WHY
WHY WE BUILT THIS
Performance marketing has a math problem.
A senior is responsible for fifty campaigns, ten thousand search terms, hundreds of ad groups. Eight hours in a working day. The depth each one needs does not fit the time available. Decisions get made on instinct, reviews happen quarterly instead of daily, quality score drops are noticed two weeks late.
This is not a skill problem. It is a time problem. The kind AI is built to solve.
Secondment runs the operational layer continuously. Every keyword reviewed every day. Every search term checked against the strategy. Every quality score watched in real time. The work that should happen, finally happening.
THE TEAM YOU JUST HIRED
One agent watches impression share. Campaign level, ad group level, ad level, keyword level. Catches every drop the moment it happens.
One agent watches search terms. Compares against your brand keywords, your added keywords, the strategic vision of the account. Surfaces the negatives, surfaces the gaps.
One agent watches ad performance. CTR trends per ad, per ad group, per keyword combination. Catches fatigue before it hits CPA.
One agent runs the tests. Ad copy variants, statistical significance, winners declared, losers killed.
One agent watches the auction. Competitor bid movements, new entrants, position changes.
One agent watches conversions. Trend anomalies, attribution sanity, lag patterns.
And more. Quality score diagnosis, budget pacing, audience overlap, geographic performance, day-parting, match types, structural improvements, incrementality test design, attribution sanity. Every operational job in the account, covered by an agent.
All of them, always running. All of them, one click from you.
WHAT YOUR DAY LOOKS LIKE
Recommendations queue lands in your inbox. Twenty actions across every campaign, each with reasoning, expected impact, and rollback plan.
You approve fifteen. You reject three. You ask why on two.
You go run your strategy.
That's the day.
WHAT SECONDMENT IS NOT
Not a content tool. Not a chatbot. Not a co-pilot. Not an agency replacement. It runs the operations of a Google Ads account so the senior on the account can do the strategy. Nothing else, on purpose.
ABOUT YOUR DATA
Read-only access to your account until you grant write. EU-hosted infrastructure. Your account is never used to improve recommendations for anyone else.
NOW LIVE
Free for the first ten accounts.
We are onboarding ten accounts now at no cost. First three months free. Three of ten design partner spots remaining as of 17 May. We are looking for heads of paid running £30k a month or more on Google Ads.
No credit card required. Connect Google Ads in minutes.